A new logo, corporate website and company profile helped Jarrah General Contracting present its oil and gas contracting business with a consistent identity that reflects its experience and ambitions.
From an AI-generated logo to a professional identity for Jarrah.
Client
Jarrah General Contracting Company
Niche
Oil & Gas · Industrial Contracting & Trading
Year
2026
Role
Branding, Website Development & Company Profile
Services
- Logo Design & Branding
- Website Design & Development
- Company Profile Design
- Corporate Identity
“We initially approached Aaron and his team for a new logo. They took the time to understand our business and what we wanted to achieve. We were very pleased with the designs and decided to give them our website and company profile as well. The work was completed within a few days, and we were very happy with the quality and their understanding of our business.”
Mr. Jarrah Mubarak Alrajhi
Chairman, Jarrah General Contracting Company
From an AI-generated logo to a professional identity for Jarrah.
The requirement
Jarrah General Contracting Company is a Kuwait-based business established in 2014, associated with the JM Group business network. Led by Chairman Mr. Jarrah Mubarak Alrajhi and supported by experienced business professionals including Mr. Abu Zafar, the company serves Kuwait's oil and gas and industrial contracting sectors.
Jarrah initially had a logo created using AI. However, the design felt generic and did not reflect the company's experience or the industry it operates in.
This is sometimes described as AI slop: quickly generated content that may look finished but lacks originality, meaningful design thinking or a connection to the business.
The company wanted a proper identity that represented its vision, business legacy and long-term ambitions.
Branding
We began with online meetings to understand Jarrah's business, its association with JM Group and the direction its owners wanted to take the company. We developed several logo concepts based on these discussions and shared them for review.
Our focus was on creating a simple, professional identity suitable for an oil and gas contracting company. After reviewing the options together, the client selected the final design and was pleased with the result.
Website Design & Development
Following the logo approval, Jarrah entrusted us with designing and developing its corporate website.
We organised the website around the company's services, including oil and gas contracting, technical manpower supply, equipment rental, industrial maintenance and material trading.
The website presents the company's capabilities, background and contact information clearly, giving prospective customers and business partners an easier way to understand Jarrah and get in touch.
Company Profile
We also designed a company profile using the same branding and visual direction as the website.
The profile brings together Jarrah's company background, leadership, contracting capabilities and service information in a professional format suitable for business meetings, client introductions and project discussions.
Both the website and company profile were completed and delivered within approximately three days, giving the company a consistent presentation across its main corporate materials.
The impact
What started as a request to improve an AI-generated logo became a complete branding and website project for Jarrah.
The company now has a professional logo, a corporate website and a company profile that work together to present its business consistently.
The client was pleased with the final designs and quick delivery. More importantly, Jarrah gained an identity built around its actual business, people and ambitions rather than a generic design.
Client Testimonials
Good work. In our clients’ words.
Hear what our clients say about the team, the work and the difference it has made to their businesses.
“The team helped us present our group professionally. They paid attention to the details and delivered quality work.”
Jarrah Mubarak Al-Rajhi
JM Group
“The team understood what we needed and delivered professional websites and presentations. Practical, responsive and dependable.”
Abu Zafar
Automatic General Services Co. & JM Group
“The team listens, responds quickly and takes responsibility. Working with them has been straightforward.”
Mariyam
Al Ammary · Flowtec · Verdaflow
“The team helped us present our group professionally. They paid attention to the details and delivered quality work.”
Jarrah Mubarak Al-Rajhi
JM Group
“The team understood what we needed and delivered professional websites and presentations. Practical, responsive and dependable.”
Abu Zafar
Automatic General Services Co. & JM Group
“The team listens, responds quickly and takes responsibility. Working with them has been straightforward.”
Mariyam
Al Ammary · Flowtec · Verdaflow
“The team helped us present our group professionally. They paid attention to the details and delivered quality work.”
Jarrah Mubarak Al-Rajhi
JM Group
“The team understood what we needed and delivered professional websites and presentations. Practical, responsive and dependable.”
Abu Zafar
Automatic General Services Co. & JM Group
“The team listens, responds quickly and takes responsibility. Working with them has been straightforward.”
Mariyam
Al Ammary · Flowtec · Verdaflow
“The team understood our business and the overseas buyers we wanted to reach. They gave us a stronger, more professional presence.”
Mark Da Il Cho
Founder & CEO, KCN, Inc.
“They took the time to understand our technical businesses and explain our services clearly to customers.”
Hussain Al Ammari
Al Ammary · Flowtec · Verdaflow
“They understand business as well as design. Our companies now communicate more clearly and look more professional.”
Vincent Lewis
Chairman, Gardenia & Verdaflow
“The team understood our business and the overseas buyers we wanted to reach. They gave us a stronger, more professional presence.”
Mark Da Il Cho
Founder & CEO, KCN, Inc.
“They took the time to understand our technical businesses and explain our services clearly to customers.”
Hussain Al Ammari
Al Ammary · Flowtec · Verdaflow
“They understand business as well as design. Our companies now communicate more clearly and look more professional.”
Vincent Lewis
Chairman, Gardenia & Verdaflow
“The team understood our business and the overseas buyers we wanted to reach. They gave us a stronger, more professional presence.”
Mark Da Il Cho
Founder & CEO, KCN, Inc.
“They took the time to understand our technical businesses and explain our services clearly to customers.”
Hussain Al Ammari
Al Ammary · Flowtec · Verdaflow
“They understand business as well as design. Our companies now communicate more clearly and look more professional.”
Vincent Lewis
Chairman, Gardenia & Verdaflow
Discuss your branding requirements
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